Being called a blogger can sometimes feel like an artificial title for what you actually are; a writer. Whether you write essays, content to specifically support SEO/content marketing or you do just straight informational blogging, you know writing isn’t an easy thing to do well, let alone master. Most content curators aspire to write well, and that’s usually good enough. You’ve probably seen dozens upon dozens of guides out there to write “the perfect blog”. As a writer, you know that it’s just not that simple. Even if you are a blogger who has built your professional background perfecting another discipline, you presumably know how hard it can be to create a great piece of content. So, how do you become a writer with an amazing portfolio, an endless request for guest blogs on various sites, and produce something a writer, and not someone who happens to write well, would be proud of? Make sure you have an endless ocean of ideas, a routine you can thrive with, and a recipe for creating the perfect piece of content every time.
Line Up Those Ideas
Herman Melville once said, “To produce a mighty book, you must choose a mighty theme.” The subject matter or for your content is no different. Do you have an abundant resource from which to gather your ideas? Try to remember that even if you work best under pressure, there is no need to use fear and anticipation as a means of focus. Having an inventory of concepts is something you can build upon over time and choose to create a blog around that idea whenever you’d like. Use your energy to choose from your already developed ideas and get excited about their development instead of spending all your energy on being frazzled without a clear direction. As a writer, you need always to be in control of what you want to say and know exactly how the audience you’re writing to engage wants to read it. There are even tools like The BoostSuite Co-Marketing Exchange that helps you bring your content to a wider and more diverse audience to help you understand other markets you might be able to target.
