I’ve been solo blogging for over 12 years. I have seen the enemy. It is us.
Yeah, I have come face-to-face with a few challenges in that time. And yes, you are absolutely going to recognize these three core problems:
- Random and irregular publishing. “What to publish? When? Why? Whee.”
- Publishing something worth reading. “Haven’t published in a few weeks. This crappy post will have to do.”
- Letting other people know I just published something. “Only my mother has commented on my post. No one is reading!”
You could say the same for team blogs, too, except with a team blog you have others to help publish, edit, design…blame. When it’s just you, you have to make it all happen on your own.