A new free content planning template developed by Smart Insights and HubSpot
Regular readers may remember that, earlier in the year, we published some joint research with HubSpot to explore best practices in managing content marketing. Content marketing is still comfortably rated as the most commercially important marketing tactic for 2015 in my recent post exploring digital marketing technology options.
Although content marketing is still seen as important by many businesses, our earlier research suggested that how to develop a content marketing strategy or plan is less clear. The chart below shows that the majority of businesses surveyed didn’t have a plan, but kudos to the 44% of businesses who do have a defined strategy!
