Recently the super smart Jeff Rohrs of ExactTarget/Salesforce wrote a great post about the lack of CTA’s (Call to Action) in Super Bowl ads. You can read it here. In it, Jeff makes the argument that Super Bowl advertisers that fail to place a mobile friendly CTA in their ads are guilty of “marketing malpractice” and should rethink their marketing strategies.
I have to disagree with my pal Jeff. There are a number of valuable marketing strategies that don’t require placing CTA’s in your Super Bowl Ads.
Let me lay out my points here and then I invite you to join Jeff and me next week on Wednesday, February 18th @ 11:45am CENTRAL TIME for #DayChat where he and I will continue to debate all of this live. Of course, you’re invited to join in as well. Not sure if Jeff and I will opt for stiff drinks too… but definitely a good debate. (Don’t know how to participate in a TwitterChat or even what one is — here is aTwitterChat Primer I created for you)
Digital Strategy: Why Super Bowl Ads Don’t Need To Be Engaging
