What is website bounce rate? Bounce rate refers to the amount of visitors who come to your website, look at one page, and leave. They don’t browse around; they don’t click anything—they simply leave.
This is generally viewed as negative: many companies get fooled into thinking it always signifies that visitors aren’t engaging with their website. It’s not that simple.
Because we use this data to inform our marketing, skewed interpretations mean wasted time and lost profits. Therefore: We must be very careful what we consider “a bounce.”
No, really… What is website bounce rate?
To consider every isolated visit to a single Web page as a bounce is completely wrong and totally off base.
This superficial thinking can botch your company’s promotions if you’re not careful, as you’d be building marketing plans around incorrectly interpreted website data.
Consider this:
Cheryl searches for “marketing for company website” in Google.
The first search result she visits is a marketing firm website that’s outdated and ugly. Font is too small to read anyway, so she “bounces” back to the search results after viewing the website for only one second.
How NOT to Read Website Bounce Rate to Avoid Losing Money on Marketing
