As an increasing number of people choose to consume information by way of video, business have to find the best way to integrate it into their engagement strategies.
Tyler Lessard, CMO of video platform Vidyard, shares with us how using marketing automation to integrate video into lead generation and opportunity management processes can help small businesses speed up customer acquisition. (This transcript has been edited for publication. To hear audio of the full interview, click on the audio player at the end of this article.)
Tyler Lessard of Vidyard: Never Too Small for the Power of Marketing Automation
