They say the smallest things can make a difference, and I don’t doubt that for a second.
A passion for search engine optimisation is borne from a love of teasing out each and every possible performance gain on a site. That simple truth has kept me addicted to SEO for over a decade.
Marginal Gains: Managing The 1%
At some point, mainstream SEO changed from being very technical to very content marketing orientated. Our industry has learned to love to sell itself on the “big pitch”.
While big pitches have their place in your campaign plan, so do the small things, “the 1%”, the marginal gains.
I’d argue that by managing those marginal gains, your performance gains add up significantly over time:
