Running a business is hard with lots of moving parts and demands on your time. One important task is marketing, especially digital marketing which is becoming exponentially more effective than traditional approaches.
The downside is that digital marketing can be a challenge to understand, and it takes expertise to craft an effective plan. Because of this, digital marketing tends to get “pushed to the back burner” and delayed.
Given that businesses with good digital marketing have 2x the revenues per employee and are 2x more likely to be growing, failing to focus on digital marketing is a mistake.
Here’s 6 steps to help you towards a better digital marketing strategy.
1. Think marketing system not website
The first step to a better digital presence is to stop thinking as your site as an independent concept. A website is one part of a marketing system. Building a more effective website on its own will not significantly impact your business. Building a more effective marketing system will.
6 Steps to Grow Your Business through Better Digital Marketing
