Feel like your blog is stale? Does it seem like you’re writing about similar topics all the time, or linking back to the same things because your topics are all related? Or maybe you just can’t think of anything new to say?
Fresh thinking is hard. You won’t get an argument from me there. I have the luxury of working for a marketing company. I have clients in varied industries, and I get to ponder disparate topics to write and edit content for several different verticals. You… maybe not so much.
And on our own Right Source blog, Marketing Trenches, I have the latitude to being able to, well, stretch a little. I can do things like swear in a blog post, or write about content marketingsuperheroes. Not every company’s culture allows for that kind of thing…
