From year to year, there are subtle changes in the way marketers interact with customers through social media, and following those changes could mean the difference between winning new customers or losing them to much savvier competitors. If you’re feeling behind the times in 2016, here are a few things you can do to win the social media marketing game.
1. PERSONALIZATION
With Facebook’s custom audiences tool, you can target your marketing messages to reach exactly the right audience. Since so many businesses are now utilizing this tool, marketers who aren’t personalizing their outreach are having more difficulty getting their messages read. For best results, find ways to customize messages as much as possible on each of the social media platforms you use…
9 Ways To Dominate Social Media Marketing In 2016
