Email marketing is one of the best online marketing channels your business can employ but it is also fraught with problems. Firstly, you need to generate a list of willing subscribers, find a way to deliver your marketing content and then hope they will read the content you send. However, the chances of your emails being read are low if they are going into the receivers’ junk folders.
In this virtual bin, your name will be synonymous with junk; you want to avoid it at all costs so here are nine tips to avoid the junk folder:
#1. Establish Your Presence on White Lists
Gmail and Yahoo! have lists of approved senders. Other email client servers also have lists of companies they know to be legitimate. If you can provide enough evidence that your content is all above board, there is little chance your email will be sent to the junk folder.
However, spammy email will do the opposite and get you blacklisted. Instead of going to the junk box, your email messages will hard bounce.
