Writing is the easiest thing in the world, isn’t it?
You’ve been doing it since before primary school. Your skills have developed from the scribbles and lines your mum swore blind was your name to lengthy essays about the fermentation of yeast.
It’s something you do every single day so writing for your business can’t be that hard.
Really, you think?
In that case why is no one finding your website, no one ringing you and no one responding to your ads?
The problem is you, and many others like you, splurge your thoughts onto a Word document, give it a quick scan and then publish it.
Big mistake.
