Any marketer can tell you that marketing has become a data-driven discipline. Most of us can tell you what metrics we track for our efforts at the top and middle of the funnel. Traffic? Check. Leads? Check. Opportunities? Check.
But as our efforts fall further down the funnel, measurement gets much harder. When it comes to sales enablement, there’s no one number that can measure the results of your efforts or tell you what projects to prioritize.
So what’s a data-driven sales enablement marketer to do? How do you definitively prove you’re fostering a healthy relationship between Marketing and Sales? It’s harder to measure than most other types of marketing, but below are a few quantitative and qualitative ways to track your results…
