Your customers trust you with their email addresses. Make sure you respect that trust by ensuring every email is the best it can be. Here’s a checklist to help.
There’s an art and a science to crafting that perfect email to reach out to potential customers, with advice out there ranging from how to write eye-catching subject lines and whether to include pictures to how best to close your message. Much of this accumulated wisdom is hugely valuable, but it can also be overwhelming.
So how do you know if you’ve checked over all the key elements to ensure your missive has the maximum impact? Vero, makers of email marketing software, think they can help. Having sifted through an avalanche of advice and best practices, their writer Jimmy Daly recently boiled it all down into a handy 9-item checklist you can work through before you hit send, a resource he’s happy to share with Inc.com readers.
“With great power – the privilege of inbox access – comes great responsibility – the requirement to respect recipients’ permission by keeping emails valuable, actionable and useful,” he writes before running down the questions and offering a bevy of tools and examples you can use to ask to ensure you’re not abusing your customers’ trust.
Did I Write a Killer Subject Line?
“You need subject lines that increase value without implying cost. In other words, you need to let readers know that the content of your email is incredibly useful and won’t cost them a cent,” writes Daly before offering great examples like ‘Where to drink beer right now’ and ‘How I grew the KissMetrics Blog From 0 to 350,000 readers a month’. Who wouldn’t click on those? He also weighs in on the research regarding the perfect subject line length.
