In order to get stuff done, most marketers must use over 100 tools on a regular basis. It’s not much of an issue when the tools integrate with each other, but when they don’t, it makes their life miserable.
With so many marketing tools out there, developers can’t possibly integrate them all. Enter Zapier, the app that brings them all together. A lot of software providers rely entirely on Zapier to bridge the gap between their app and others simply because these guys know a thing or two about APIs.
If you are a marketing automation geek like me, you will enjoy this list of 9 Zapier hacks that will make your life so much easier. Here are the “Zaps” (or recipes) that have been the most useful to me in the past as well as the coolest new automation ideas that I will likely try out.
1. RSS to Google+ page
If you don’t spend much time on Google+ yourself, chances are that your Google+ page is the forgotten stepchild of your social media strategy. Using Zapier with the help of our friends atBuffer, you will never forget to share your new blog post on this neglected network ever again. All you have to do is to plug in the RSS feed of your blog in Zapier and automate posting to your Google+ page through your Buffer account. You can even define the format of the post and include a short description, hashtags, etc.
