This year’s Content Marketing World Sydney was marked by conversations about success. What does it take to implement a content marketing strategy? What workflow processes are needed?
Here are the top 9 lessons Filtered Media’s team took away from Content Marketing World.
#1 Do you really know what content marketing means?
Arnie Kuenn, CEO at Vertical Measures, a content marketing agency in Phoenix, USA reminds us content marketing ISN’T about blatantly branding your company. It’s about providing relevant and useful content to your customers without interrupting or selling to them. You want to inform potential customers before they make a purchase. He adds that consistent and valuable information will be rewarded with business and customer loyalty. In addition, Kuenn insists embedding graphics and crafting your content aesthetic is of particular importance for getting attention and sending the right signals…
