If you own a website, you know that building web traffic is a constant challenge. Building SEO takes time. Social visitors can help spread the word, but you have to reel them in before they bounce.
Once you have a visitor hooked on your content, you want to keep them coming back. You can do this through building your following in the standard social channels, but you should also have an email marketing strategy.
Just think – email is as personal as it gets. Getting your content directly to your fans’ email inbox can make them loyal visitors that keep them coming back for more.
Don’t have an email marketing tool just yet? We put together a list to help get you started:
