As anyone who’s spent some time on the conference circuit will tell, social media is (somehow) still being treated as an exciting new trend, even though its obvious to anyone with hands-on experience social media is something that needs to be integrated into your digital marketing efforts rather than being allowed to exist within its own silo.
In fact, it seems pretty likely that the term “social media marketing” will disappear in the not-too-distant future and people will once again refer only to “marketing” as a whole. Measuring the true return of social media can be quite daunting, but integrating social media with your other marketing campaigns is the easiest method if you want to measure the ROI of your campaigns.
Here’s a couple of tips on how you can use social media with your current marketing and business strategies.
8 ways you can better integrate social into your marketing mix
