The primary difference between a website that does not perform well and one that is effective and is sales-focused, is the ability it has to turn an anonymous website visitor into a qualified sales lead. When it comes to conversion rates, the goal to increasing them is to ensure that your visitor’s attention is focused on what you want her to do and then provide encouragement so that she takes the desired action. If you have already developed an inbound targeted campaign – congratulations. Now you have to take steps to ensure that visitors actually convert.
Inbound targeted campaigns are a great way to boost conversion rate by showing tailored messages to existing visitors.
Here are eight ways that you can use your inbound targeted campaigns to boost your overall website conversion rates.
Number 1: Incentives for Non-Buying Visitors
If you have an e-commerce store, chances are that you are all too familiar with customers bouncing away before completing their purchase. Before you allow a customer to exit, you should ensure that some type of incentive is offered in an effort to get him/her to reconsider leaving. This may be an incentive such as free shipping or a discount on a purchase. The main goal will be to gather her email address so that you can communicate with her later and to try and encourage the sale. Even if the visitor decides not to make the purchase at that time, having collected her contact information gives you the ability to contact the potential customer, reminding her of why she visited your site in the first place.
8 Ways Inbound Targeted Campaigns Can Boost Your Conversion Rates
