If you’ve ever attempted to run a real-time marketing campaign, you know how challenging it can be. There are so many factors involved in getting it right: creating compelling content, understanding your audience, connecting to your audience at the right time, choosing the right real-time events to engage with… not to mention changing your strategy on the fly if you’re not hitting your targets.
Despite the challenges, real-time marketing offers up some serious benefits. It has the potential to be a powerful tool in your marketing arsenal. And what better way to learn how to make real-time work for you than from the experts?
We talked to 8 social media experts about their thoughts on real-time marketing, and they had lots to share….
