Let me ask you a question: If 50 people Tweeted your latest blog post, but none of them actually read it, does it matter?
For years online marketers have stressed the importance of getting social shares for your content. Don’t get us wrong, social shares can be absolutely helpful. However, how often do we stop to think about if anyone is actually reading or engaging with the content we put out?
The assumption is that if someone Retweets, Likes or Pins your content then they read it and enjoyed it so much they wanted to share it. But the reality is that with content curation being such a huge trend in social media marketing, that’s not always the case. And there’s some proof to back it up…
8 Tips on How to Get People to Read Your Blog
