Most marketers realize that announcing and sharing their posts on social media sites like Twitter, Google+, or Facebook is an important part of attracting interest. Doing so allows you to alert your connections that you have new content to check out, and could even help jumpstart a conversation with the people you want to get to know.
Social posting requires more than just tweeting out a link to your new blog article. If you want to get the maximum effect for your effort, here are a handful of tips you may want to keep in mind:
1. Introduce your post in the right way.
We all know that strong titles and headlines are important for drawing in readers to your blog. The same goes for your social posts. You may decide to use the same title that you put on your blog or go with something different. Either way, make sure you have something that’s both descriptive and compelling if you want others to pay attention.
2. Don’t be such a tease.
If you’re introducing “new strategies for X,” for example, don’t be afraid to share a couple of them in your social intro. A lot of marketers will be tempted to hold back, hoping that readers will click through to their blog to get the real goods, but that’s not a great way to win trust or clicks.
