Recently I conducted and published a survey capturing the input of 4,000 of the top bloggers on marketing partnerships. One of the key takeaways was that the majority of bloggers want to work directly with the brands. Bloggers don’t want to be used as a campaign or marketing asset—they do their best work when they are a part of the brand.
To dive further into this topic, I chatted with one of my favorite bloggers, James Hills, who runs a very successful travel blog. James is an influencer marketing leader who started online promoting software companies from his dorm room in 1996 and later wrote for WashingtonPost.com. Since then, he has led social and digital marketing campaigns for brands including Sears, Kmart, Staples, and ProFlowers. Today, he runsManTripping.com, a men’s lifestyle blog, and MenWhoBlog.com, which is dedicated to engaging male bloggers and creating conversations around brands, products, and tourism destinations that men love…
8 Questions for a Big-Time Marketer Turned Influential Blogger
