The better you understand the human mind, the better you’ll be able to persuade customers to convert. And, if you think about it, marketing is really about applied psychology.
Related: The Incredible Way Your Brain ‘Sees’ a Logo (Infographic)
What this means is that buyers act in certain ways because they’rewired to do so. The mind’s cognitive biases, tendencies and proclivities all play a role in the marketing process. When it comes to the psychology of purchasing, here are eight actionable tips to improve your own company’s marketing ability…
8 Psychological Insights Into the Brain That Will Improve Your Marketing