Becoming interesting isn’t just about learning how to become a good conversationalist. You need stories to tell. And the way you communicate those stories on the Internet is through content.
Personal branding online is not about you, it’s about your content.
I realized it early in my career. In every job and at every stage of my life, I had unique content that gave me an edge and propelled me ahead of the pack, from the scaffolds of Manhattan to the c-suites of Madison Avenue.
You need to offer your network or your company something of value to differentiate yourself. That’s your extra – a unique value you bring to wherever you go.
How do you become someone worth talking to, or even better, worth talking about? You tell stories through native content.
Over the last couple years I’ve been advocating one simple message:
8 personal branding hacks to help increase your online visibility
