How up-to-date are you on the latest marketing terms? It can be tough to keep up with the fast pace of change in digital marketing, as new tools, techniques and tactics pour through your social feeds and inbox almost daily.
We’ve got 8 terms that are either new or experiencing a resurgence in digital marketing, to help you stay afloat.
Cross-channel marketing
Cross-channel marketing is a strategy that allows brands to connect to their audience across devices, websites, social networks and more. Brands that engage in cross-channel marketing ensure that their message is seen by their audience, wherever they are…
