8 Marketing Strategies Before Designing An Ecommerce Site

Did you know your web design could generate you more leads if only you had the perfect plan? Well, the average percentage conversion that a general ecommerce website could earn is approximately 1% per day. If you make a proper plan before you get down with your designer, then you could generate approximately more than 1% per day.

Of course a website designer would know what to do. You would have to sit down and discuss with him regarding who your target audience would be and which things you would like your e commerce site to focus on more. That is called hypothesis, – jotting down your ideas as to which part of your site you would want to focus more on and how would you want your customers to react.

The successful gateway to making a good web design is when you know what marketing strategies would convert your visitors to customers.

Here are some well researched tips which you can follow and check whether they are in your TO-DO List –

#1. Give Your Website Home Page A Fresh Look

A web designer could design the home page any way he/she wants to but there is more than one way to utilize this page. You could optimize the home page using the slide show banner. The slide show banner is used mostly to upload pictures of some of their popular products, activities or even advertisements. In this way, a customer can never get tired of looking at the same home page, now that it has different versions for people to see.

However,make sure not to overload this space with multiple images. Designers recommend using a maximum of 3-4 slides and not more. That could lead to negative effect on your customer’s eyes.

#2. Show Your Products But With Minimum Options

Showing your products involve two factors:-

  1. you should make them easily visible and
  2. you must not provide too many options.

Your website would be visited by many people. Some would want to have a look at the entire website,while some would only want to know what products you have to offer. Staying between the line would help you to cater to both of them.

8 Marketing Strategies Before Designing An Ecommerce Site

CopyRanger

Rick Duris is CopyRanger.

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