Growth hacking.
It is a term that is often discussed for online startups. The phrase was first coined in 2010 by Sean Ellis who was the first marketer at Dropbox, Lookout and Xobni. He defined the growth hacker in his post as “a person whose true north is growth”
The social web has provided the capability for rapid growth for start-ups that are no longer constrained by physical boundaries.
Just 20 years ago businesses were bricks and mortar bound. They were restrained by location and geography…