There’s an old story about a reporter who visited a skyscraper construction site. He approached one worker and asked what he was doing. “I’ve got to pour this cement before it sets, don’t bother me,” was the reply.
The reporter asked another man the same question. “I’m setting this rebar, don’t bother me,” the man said. Over and over, when asked what they were doing, each worker irritatedly explained their task at hand.
Finally, the reporter interviewed the lowest man on the job totem pole—the hod carrier. His job was to scoop up clay on a flat board, then hold it for someone to trowel it onto a wall. Not exactly the most interesting or inspiring work. “What are you doing?” the reporter asked…
8 Essential Concepts Every Digital Marketer Should Understand
