What’s the last major thing you tested in your email marketing program? Small tests, like subject line or sender personalization are quick and easy, something most great email marketing softwares can do out of the box.
However, these small tests, which can provide some data, can’t compare to larger, more comprehensive email tests. And really when it comes to testing email marketing, it takes more than one email to really determine what works best for any given company.
Comprehensive email program testing may seem daunting. However, you can clearly define your own company best practices and utilize those results for a long time if you complete email tests properly. But the question remain: What should I be testing?
Types of Email Marketing Program Tests
For comprehensive tests, small things like subject lines or button color won’t give you the kind of data you need to improve your overall email marketing efforts.
Instead, take the opportunity to test things that have significant impact on recurring emails.
