In June of 2015, some of the smartest minds in the SEO industry gathered to geek out about one thing: SEO ranking factors.
It was known as the SMX Advanced — the Search Marketing Expo. Participants and geniuses included Cyrus Shepard, Rand Fishkin, Marcus Tober, Eric Enge, and Danny Sullivan. Workshops included abstruse topics like “Social PPC & Psychographic Display Intensive” and local SEO strategies for managing multiple locations.
The biggest outcome of the 2015 SMX was, perhaps, the SMX Periodic Table of Ranking Factors, updated and revised. The conference included a full session by Marcus Tober, which covered the most relevant and data-driven ranking factors affecting search marketing today…
