Here are some easy tips to make sure your website can convert visits to leads.
Proper Landing Pages
Whether you are engaging in paid search, SEO or social media campaigns, it’s crucial to make sure your ads, social posts, organic search results or any online promotion lead a click immediately to the proper page.
Getting a visitor to the homepage may not be enough. Most business websites have many various product pages, so make sure your landing page speaks to the search query and potential customers get the information they are looking for after the first click.
Call To Action
As most business websites do function to gather leads, making sure you have a visible call to action is important. Too many times the contact forms get lost if they are included as just another link in the main navigation.
Make sure the call to action stands out and is easily visible. Using bright colours in a button format or easy to use contact forms embedded on every page will make sure a visitor finds an easy way to reach you no matter what page of your site they visit.
(For more on the characteristics of compelling CTA’s, click here)
