These days, you can’t throw a rock without hitting an industry blog talking about how content marketing is 2015’s “must-do” strategy. In fact, the practice is so widespread that as many as93% of marketing professionals already include it in their promotional campaigns.
But the trick with content marketing is that it’s a long game. Successful content marketing teams don’t just write a couple of blog posts and expect their traffic to skyrocket — it can take months to build a backlog of great, search-friendly content.The great thing is, once that content’s written, it’ll work for you over time by accumulating traffic and generating leads.
It just takes time to get there. If you find yourself feeling discouraged about how long it takes your content to work its way through your audience, don’t give up! You don’t need to change tactics, but you can certainly find ways to speed up your content execution process to get the ball rolling at a faster pace.
In my work at Louder Online, I’ve been inspired by BuzzFeed and other popular online content platforms, whose lessons have shown me different ways to streamline my content marketing strategies and generate results more quickly. And if I can do it, so can you.
To help you get started, here are seven techniques I use every day.
