Social media plays a big part in generating pre-launch publicity.
Creating a presence for your app before it is launched is a great way to increase interest and gather initial users.
There are several ways to use social media to your advantage; many of them necessary, but few optional. We’ve highlighted the important ones here.
Before your app launches, your ultimate goal with social media is to get your audience to sign up to be notified of when your app launches, so they become your initial users. This can be done through a call to action button on your accounts and various links and reminders.
Keep this in mind as your driving force when thinking about all the other necessary aspects of social media…
