Consumers are becoming immune to the conventional marketing strategies of larger brands. Most people own a DVR because they have no desire to watch the television commercials. When it comes to online marketing, pop-ups and banners are becoming less effective by the day.
Not too long ago, billboards were a great advertising medium to attract new customers. Nowadays, smartphones have prevented most drivers from even looking at the road.
If you’re a good marketer, then you understand the profound impact of content marketing…
