Your email subscribers are one of the most valuable assets your business has. It pays to be good to them. We say that a lot, but what are some concrete ways to reward your subscribers for their time and attention? Here are a few ideas on how to do exactly that.
1) Add content to your email updates that’s not available anywhere else.
This is one of the best ways to encourage people to sign up for your email newsletter. World-class marketers like Chris Brogan and Marie Forleo use it on their websites and everywhere else in their marketing…
