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Many companies see marketing as an expensive waste of time. But unless you can work solely on referrals, you’re going to have to find clients and prove your worth. Sadly, too many businesses falter at the first hurdle because they’re wary of upfront cost. In reality, these companies are marketing to the wrong people, causing them to not see an ROI.
ProOpinion is a professional network that promotes success in business. “Research proves that 39 per cent of small business owners in the US don’t invest in marketing at all,” its spokesman said. “That’s despite the fact that effective marketing is their main profit driver. These businesses need to look at ways to allocate a small budget to marketing, and use that budget with laser-guided precision to achieve high ROI.”…
