If you don’t use social media to engage with people, then you haven’t understood the real value of social media marketing.
It’s now all about building relationships.
Social engagement creates activity and gets you talking. It should be the bread and butter of any solid social media campaign and can be the result of sharing compelling content.
Marketing metrics should be identified, measured and analysed to understand how effective your social engagement practices are. You shouldn’t participate in online conversation just for the sake of being active – it must be focused and purposeful.
