This story first appeared in the April issue of Entrepreneur. To receive the magazine, click here to subscribe.
Creative thinking is a tough act to pinpoint—it is, at the same time, highly specific and wonderfully simple. Which is to say that it can be hard to practice and engineer. All companies try, of course. Some succeed only to the extent that their culture allows; others, especially those helmed by forward-thinking entrepreneurs, manage over time to inculcate creativity into their very fabric of being…