Content marketing may help businesses both increase site traffic and boost actual sales, but it can also be expensive, hard to execute, slow, and somewhat difficult to measure. Fortunately there are at least seven things marketers can do to increase the opportunity for success with content.
There is a significant amount of evidence to demonstrate that content marketing — the act of producing and distributing content with the aim of attracting, engaging, converting, and retaining customers — is the leading marketing movement, if you will, of the moment.
As an example, Smart Insights, a consulting and publishing firm, recently surveyed about 600 marketers, asking each of them what sort of digital marketing they believed would be the most important to their success in 2015. Content marketing won by a wide margin with 29.6 percent of those surveyed choosing it. By comparison, Big Data was in second place with 14.6 percent of respondents, and search engine optimization was “most important” to just 4.3 percent of the marketers surveyed…
