Creating a marketing campaign that “goes viral” is the goal of every marketer.
What is the secret to creating a campaign that is going to “go viral?”
The answer is complicated.
In fact, it’s almost impossible to predict what campaigns will go viral, and which ones will flounder. That said, there are some steps you can take to increase your chances of having your campaign go viral.
If you are striving to build a viral marketing campaign, here’s how you can give your campaign the best shot.
1.) Make It Visual
The things that go viral are the things that are visually appealing, in almost all instances. Adding video or images to your campaign is one of the first things you need to do to build a viral marketing campaign.
Even if the majority of your message is text-based, find a compelling image or create a compelling video to go along with it.
When choosing your visual, first make sure it matches your brand. Never make a video or include an image that compromises your brand in any way.
However, you also need to make sure that the visuals are viral-worthy. Make them humorous, informative or surprising. The more surprising, the more of a chance the item has of being shared.
