The success of your content marketing strategy depends on the nature of your content. If your content is good and by good I mean straight out of the top drawer, it will bolster your content marketing efforts. On the other hand, if it is fairly ordinary, your inbound marketing campaign will fall apart faster than you realize.
If you are a part of the 77% B2C or 86% B2B organizations using content marketing to boost brand growth, you must make a concerted attempt to come up with high quality content that not only disseminates useful information but also does so in a manner that is engaging and arresting.
EPIC content marketing
A NewsCred study reveals that a mammoth 62% of millennials say their online loyalty towards a brand is driven by online content. While the figure is great news for content marketers, what you must realize is you can’t push any content to the target audience and expect it to deliver returns in the form of brand loyalty, reputation building, lead generation and brand awareness.
What works, is EPIC content. I am pretty sure you must have heard of the phrase EPIC content before. Saying this is the sort of content that strengthens content marketing is an understatement. It does much more than just shore up your campaign; it essentially reinforces your brand image.
