Are you sure you’re doing everything right on social media? Almost every company has a social media presence these days. But that doesn’t mean they’re all taking advantage of the myriad business benefits social can provide. In this article I’ll discuss some key mistakes I see companies making on social media. You’ll learn what not to do and important best practices to maximize your time and get the best results possible.
1. Failing to create a social media strategy and set goals
You need to have a strategy in place that outlines who your audience, how you’ll measure success, and your goals, tactics, competition, content plan, budget, resources, and key performance indicators. Remember that social media can be used to establish yourself as a thought leader and for customer service, and/ or lead generation objectives, among others…
