Content marketing is hot!
And so content marketers and content strategists are one of the hottest job titles in marketing.
And with the shift away from paid promotion, through attempts at earned social media and into “owned” media approaches that require content marketing strategists, the demand for content marketing skills is far exceeding the supply.
Once people move beyond the need for content strategy, one of the questions I get asked a lot includes “what skills should I look for when hiring a content marketing director or content strategist?”
So if you are looking to build your content marketing team, here are 7 skills (and 1 bonus skill) to look for…
7 Skills To Look For When Hiring A Content Marketing Strategist
