Most companies try to keep their work internal, hiring new employees to fill specialized positions, such as marketing management, rather than outsourcing work. This approach is advantageous in many ways, since it allows companies to keep tight control over their flow of work, and in some cases, it keeps costs minimal. But internalizing all of your company’s processes doesn’t always pay off. Since specialized marketing firms staff several niche employees with varying realms of expertise and have a much wider range of capabilities than non-specializing companies, in many cases they can perform more efficient work for a lower overall cost.
Realizing this, a problem arises: how can you tell when it’s more efficient to hire your own staff to devise and carry out your marketing strategies, and when it’s more efficient to outsource the work?
