With the new year just around the corner, it’s time to start planning your search engine optimization strategies for 2015. It seems like successful SEO tactics constantly change.
One of the biggest shifts you need to be aware of is that SEO is no longer a separate component of digital marketing. It needs to be integrated into all your efforts because ahuge variety of factors influence your results, according to Search Engine Land. Even the online footprint of your live events can influence SEO.
A couple years ago, the companies that were the best at SEO had employees with a deep knowledge of the intricacies of search engines. Now, marketing professionals can succeed at SEO because of how content and other digital channels influence rankings.
In the past, short-term tactics could have a dramatic impact on results, but SEO in 2015 will depend on long-term strategies and audience engagement. You need to move beyond the formulaic aspects of SEO and focus on the big picture.
