Rhonda Chapman has done something many of you dream about: she’s given up the day job and is starting out as a copywriter. We’ll be following her progress over the coming months.
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It’s been a very interesting transition setting up as a freelance copywriter working full time on my own. There were times when I nearly threw in the towel because things were not moving as fast as I wished with some projects or when my writing style didn’t fit in well with a client’s wishes.
Naturally, the next thing on my list was to see where I was going wrong so I could improve my copywriting skills. I knew I could only do so through research and practice. Below I’ll talk briefly about what I did.
But before I do that, let me encourage you to not let your clients’ negative feedback get to your head.
One thing that is clear is that there are more clients who love my work and who write rosy testimonials, than there are clients who just couldn’t understand the reason I write the way I do and why I might want to follow a ‘proven’ formula when writing for sale.
