We just discussed 3 easy strategies that will increase your online presence; let’s identify a few things to avoid that can save you time and money on you internet marketing.
I think we can all agree that the internet is a non-stop avalanche of new ideas and informational products. So how can you to be expected to know what is crap and what is gold? There is no shortage of self proclaimed guru’s out there marketing all of the “secrets” of Facebook, and Linkedin, and Youtube and on and on.
Here are 7 reasons why your efforts may be falling short and some ideas to improve your results.
1) Your website is an online brochure.
This is a very common error in the market place because the capability of a website has evolved dramatically. We have gone to, I need a website so when someone search for me something comes up; to my website is a lead generation system, company validation platform, sales processor, dynamic face of the company.
Get your site on a CMS like WordPress, or Joomla (Just 2 of many examples, I prefer WordPress myself)
2) There is no “Call to Action”
I have heard people say, “My site has a Contact Us page, if they want our information they know where to find us.” This is horrible!
We as a society have become lazy and impatient. When we get to a website we want benefit, instantly. By not capitalizing on why people come to your site and addressing their needs immediately you are losing people faster than it took them to find you
