The notion that the current year is ‘the year of mobile’ is becoming very real.
Predictions on how we will interact with our mobile devices and how they will interact with us, are often overplayed or take many more years to come to fruition than first thought due to unforeseen market forces, technology constraints or poor user adoption.
But it’s time to start asking, will 2015 be the year of mobile?
Predictions on how we will interact with our mobile devices and how they will interact with us, are often overplayed or take many more years to come to fruition than at first thought due to unforeseen market forces, technology constraints or poor user adoption.
It’s time to start asking, will 2015 be the year of mobile?
A recent report by eMarketer predicted mobile usage worldwide to reach 25% in 2014. Looking forward, OVUM predicts that “another” 1 billion people will connect to the web by mobile devices by the end of 2015. Whatever landmarks are reached and bridges crossed in the intervening period, you can make no mistake that progress on several fronts is speeding up.
Here is a infographic from wearesocial.com that provides some perspective on the scale of mobile in a social and mobile web world.
7 Predictions on Mobile Marketing Trends in 2015 You Need To Know