It’s no secret that sharing content is an excellent way to grow your online network. By sharing interesting articles, quotes, images or videos with your followers you are adding value to their day and boosting your credibility.
But if everyone is trying to share content, how do you stand out from the crowd?
The short answer to that question is you find unique content and share it before anyone else does. But traditionally, unique content is hard to find and discovering it takes up valuable time that most of us don’t have spare.
Twitter is no doubt the neediest social network when it comes to sharing content. Tweeters expect a lot of fresh, regular content and you have to be the one to provide it for them. It’s not good enough to Tweet once a week, or sporadically five times an hour and then go missing for the rest of the day. This is the universal challenge solved by scheduling tools such as Hootsuite and Buffer.
